The Forces of Change
Sales Training

Push. Pull. Anxiety. Habit. The four forces behind every buying decision.

Every customer you speak to is being pulled in four directions at once. Something is pushing them away from where they are. Something is drawing them toward something better. Something is making them hesitate and something familiar is making it easier to stay still than to change. When your team can see those forces clearly, they stop pitching and start having real conversations.

This session gives sales and client-facing teams a practical framework for getting under the skin of what a buyer actually needs and what's holding them back from saying yes. Expect sharper discovery conversations, better questions, and the ability to move deals forward.

Who it's for: Sales teams. Account managers. Anyone who needs to influence a buying decision and wants to do it through conversation, not a pitch deck.

Corporate WorkShops Facilitator

Meet your faciltator: Lucy Shutt-Vine

Lucy’s L&D programmes were a real career accelerator for me when I joined the business. I learned so much from Lucy’s programme and from her approach - about myself, my potential, how to move forward positively… and I carry those lessons with me to this day.

Lucy’s ability to ask pressing questions in a gentle but engaging way really helped to challenge my own thinking and develop my perspectives both professionally and personally.
— Martin Wallace, Marketing Lead at Captify

Lucy Shutt-Vine brings a unique blend of sales leadership, training expertise, and career coaching to every room.

A former Sales Director turned L&D lead, she’s designed enablement programs, coached commercial teams, and built talent development strategies that drive real results.

Through her company, The Career Remote®, Lucy helps teams turn insight into action, boosting performance through sharper thinking, better conversations, and human-first strategy.

Let’s chat!


Let’s get started and empower your teams.

Fill in the contact form
or email me: lucy@lucyshuttvine.com